In spite of the big potential of the large livestock population, Pakistan has not been able to exploit it to make its mark in the international meat trade as it fails to meet the required standards. The major reasons include; lack of corporate cattle farming, non-availability of indigenous meat breeds and shortage of proper modern abattoirs.
Although significantly gifted with vast marine and freshwater aquatic assets, Pakistan has failed to build upon these resources. The primary causes of these are acute water shortages, declining fish populations, unpredictable weather conditions, unavailability of suitable sites and the inherent difficulty in managing large commercial fish farming areas.
Due to hot/cold weather extremes, Pakistan lacks efficient poultry farms, creating severe shortages. The major constraints that hinder poultry production consist of inadequate health facilities, poor management practices, untrained technical human resources and large capital to invest in fully environmental controlled poultry systems.
Pak United Food Services Ltd., (PUFS) is a family owned business that manages and operates a number of farms for the purpose of raising large-scale livestock population on the rich & fertile ancestral lands. The company’s philosophy is to raise the best quality products possible while maintaining exceptional animal welfare practices and providing healthier food. Making an important contribution to the up gradation of livestock in Pakistan, PUFS has created a model which enriches the health lives of the consumers as well making a positive contribution to the national economy.
Through a combination of knowledge, management, investment and perseverance, the company has pioneered in leading the way for undertaking corporate cattle, fish and poultry farming on large scale. The Cattle are raised on grass-based system, free to roam and graze. The chickens get their nutrients from the fields making their meat tasty and the eggs richer. The fish are harvested in open ponds that ensure their health and natural growth. The company has integrated the management team's experience with superior state of the art modern technology to build the best livestock farms in the country.
The Cattle, Fish and Poultry Farms of Pak United Food Services Ltd., (PUFS) are known for their excellent meat, beef, milk, fishes, chicken and eggs all around the country and have gained a unique name & brand recognition among its customers. The company employs modern technology, scientific methodologies and innovative management practices to strike a delicate balance between the quality of its products and the Islamic traditions of Halal food requirements.